WAYS TO WORK TOGETHER

Not every brand needs the same thing.

Some need stronger creative execution. Some need clearer strategy. Others need a partner who can connect the entire process from customer insight through production, launch and iteration.

Stelma Studios works across three engagement models, each built around the same principle:

Strategy before execution. Intention behind every creative decision.

Creative strategy and production, together or independently.

THREE WAYS TO GROW

CREATIVE STRATEGY

03

CREATIVE STRATEGY + PRODUCTION

From insight to execution to iteration.

The most complete Stelma Studios model.

I own the creative process from understanding the customer through developing the strategic territory, producing the core creative and extending the strongest ideas across channels, formats and variations.

Strategy stays connected to production. Production stays connected to performance. What happens in market informs what gets made next.

AI-enabled workflows can extend strong concepts into additional formats, variations and iterations without separating scale from the original creative idea.

The result is a connected creative system rather than a collection of disconnected assets.

What it can include

Everything within Creative Strategy & Creative Production

Concept development
Creative direction
Photography & videography
Campaign production
Paid media assets
Hero creative & cutdowns
AI-enabled creative variation
Asset versioning
Format & placement adaptations
Testing-ready creative matrices
Performance-informed iteration
Ongoing creative development

BEST FOR

Brands that want a creative partner simultaneously connecting customer insight, strategy, creative direction, production and iteration from beginning to end.

01

CREATIVE PRODUCTION

Production, informed by strategy.

Commercial photography and video built around a clear understanding of the audience, objective and environment where the creative will live.

Before the camera comes out, I work to understand what the creative needs to communicate, who it needs to reach and how it will ultimately be used. That strategic context informs the concept, creative direction, shot planning and final asset mix.

The result is distinctive brand creative with a reason behind every frame.

What it can include

Creative direction
Campaign concepts
Photography
Videography
Pre-production & shot planning
Paid social creative
Organic social assets
Website & e-commerce media
Campaign asset libraries
Cutdowns & format adaptations

BEST FOR

Brands that already understand their strategy but need a production partner who can translate it into high-quality creative without losing the thinking behind the brief.

02

Strategy, informed by production.

Creative strategy built by someone who understands what happens after the brief is written.

I combine customer research, performance data, audience psychology and creative analysis to identify the ideas, messages and opportunities most worth pursuing.

Because my background is also in production and creative direction, recommendations are developed with execution in mind: how the idea should look, how it should be communicated, what creative variables matter and how a production team can actually bring it to life.

The result is creative strategy that is designed to become better creative, that translates for the creatives making it.

What it can include

Creative & account audit
Customer and audience research
ICP development
Voice-of-customer analysis
Competitive research
Awareness-state mapping
Messaging & angle development
Hook & concept development
Creative direction
Creative briefs
Testing frameworks
Performance analysis
Iteration strategy & creative roadmaps

BEST FOR

Brands and internal teams that already have production capabilities but need more creative velocity, stronger audience insight, testing strategy or a clearer system for deciding what to make next.

Need the thinking?
Start with Creative Strategy.

Know what you need and need it made?
Start with Creative Production.

Want the entire system connected?
Bring them together.

Every engagement is shaped around the problem rather than forced into a predetermined package.

LET'S BUILD WHAT YOU NEED.

Still have questions?

  • We are based in Toronto, Canada and operate internationally. We have serviced clients around the world, and have key production contacts throughout North America, Europe, and Asia.

  • No brand or project is identical, and as such we have a range of offers to help suit different needs and use cases.

    Get in touch with us and we can assess what is most suitable for you.

  • Enter your email address below, or navigate to our partner with us page to fill out an intake form.

  • Absolutely. While we can offer a high touch service for lean teams or plug into your existing team to operate strategically in congruence with your existing brilliant minds.