Guide to New York City

“There is something in the New York air that makes sleep useless” Simone Beauvoir

City: New York

Country: United States

Population: 19.45 million

Language: English and Spanish (with many others following)

Currency: United States Dollar

  New York City is the kind of destination that visitors already have a wealth of preconceived notions about. From the influences and archetypes presented to us throughout film & literature, we all have an idea of what New York is about even prior to touching down in the city. I believe wholeheartedly that New York City lives up to, and perhaps exceeds, the romantic expectations ingrained in our collective psyches from adolescent dreams of skyscrapers, yellow cabs rushing through bustling Manhattan streets, and dreamy literary infused Brooklyn lofts. Whatever your interest or vocation, there is a place for you in New York and a community waiting. This is the beauty of maintaining such a diverse and culturally enriched population; while you may find yourself at times alone in New York City, you will never truly be lonely. 

  While it is hectic in many parts of the city, it is still quite possible to find moments of respite in the city, and there is a practically infinite number of sights and experiences to indulge in during your stay. These experiences span an insurmountable number of interests and niches, making it possible to find something for everybody during your stay. The purpose of this is to showcase some of the offerings that I am fond of in NYC. By no means is the list exhausting, as one could publish (as others have) entire books that barely scratch the surface. Throughout this guide, I’ll share some of my personal favorite spots from several years of visiting this incredible city. 

Where to Eat

  It is entirely possible to visit New York with only an interest in food and nothing else, as the city’s dining options are some of the most plentiful on the planet. As many are well aware, New York City is heaven on earth for anyone with a passion for the culinary arts. Below is a selection of the restaurants that I have had the pleasure of experiencing firsthand. 

Kitsune Cafe

  This is a new offering in the West Village, furthering the development of Parisian fashion and music house Maison Kitsune. A purveyor of Parisian cool, the Kitsune brand is in expansion mode; scaling their presence in the fashion, music, and culinary worlds. Dominated by large windows, adorned with the iconic Kitsune font; it is impossible to miss and a must-visit when in the area.

Recommended Dishes: Portobello Eggs Benedict

Personal Tip: Be sure to check out the merchandise, as it is one of the few times where Cafe merch is well designed (having been birthed from the helm of the fashion house itself)

Good For: Brunch / mid-day pick me up

Website: Kitsune Cafe

Chinese Tuxedo 

  Set in an old community opera house on Doyers Street in Chinatown, Chinese Tuxedo aims to be the pinnacle of Chinese cuisine in NYC. Immaculately designed, with a keen and sleek eye for detail; this is absolutely worth a stop during your New York City food journey. 

Recommended Dishes: Pork dumplings

Personal Tip: The menu is designed for a shareable series of selections suited well for groups. Make reservations in advance and enjoy a larger outing here.

Good For: Dinner

Website: Chinese Tuxedo

Colette Cafe 

  This popular brunch spot in Brooklyn boasts a quintessential NYC interior in the heart of Williamsburg, one of the most historic and iconic neighborhoods in New York City. A very popular Sunday destination, but if you are a brunch lover then this should be on your shortlist. 

Recommended Dishes: Avocado toast

Personal Tip: Try to get a table with a view of the bar or exterior patio. Both are very well designed and have plenty of greenery.

Good For: Brunch / mid-day pick me up

Website: Cafe Colette

Russ and Daughters

  A classic staple in the New York food scene, this shop prepares Jewish comfort food for its guests. Whether you visit during the day or during the night, you are sure to feel the charm of this legendary NYC spot.

Recommended Dishes: Matzo Ball Soup

Personal Tip: Open your horizons and try new foods here. The offerings are very unique and rich

Good For: Lunch

Website: Russ & Daughters

The Butchers Daughter 

  A plant-based restaurant known for its wide array of healthy options at all their locations. Boasting a daily changing menu based on freshness & availability, they never disappoint. 

Recommended Dishes: Butchers omelet, Turmeric latte

Personal Tip: Try a few different dishes if you visit with friends, everything here is amazing

Good For: Brunch 

Website: The Butchers Daughter

Eataly

  Ah, Eataly; one of the hallmark Italian institutions of NYC. If anyone is doing a food tour of NYC, it is sure to include this massive megastore which includes both take out options and a full service seated dining experience.

Recommended Dishes: Pasta bar is impeccable

Personal Tip: Worth trying both the restaurant (notoriously busy) and the take out options

Good For: Lunch 

Website: Eataly

Joe’s Pizza

When the dollar pizza is no longer satisfying, head to Joe’s Pizza. This Greenwich staple is a legend in and of itself. Not much more needs to be said, if you know you know. 

Recommended Dishes: This one is obvious

Personal Tip: Try every slice

Good For: Anytime

Other Options: 

• Carbone

• Ivan Ramen 

• Grimaldi’s

• Jacks Wife Freda 

• Blue Hill

• Dean & Deluca

• Simon and the Whale

• De Maria

• Tacombi

Drinks: 

Mr. Purple

  A posh rooftop bar with incredible city views. The drinks are not cheap, but its a great place if you are in the mood to spend a bit more for the experience.

Recommended Drink: GG Manhattan or Aviator 

Personal Tip: Be sure to go out to the patio and take in the views

Good For: Pre-drink or celebrations  

The Aviary 

Chef Grant Achatz' 35th-floor destination for imaginative cocktails, tasting menus & set lunches. Housed in the beautiful Mandarin Oriental, this spot is also not cheap but a must-visit if you are a cocktail aficionado. 

Personal Tip: Be sure to dress the part

Good For: Pre drink or celebrations

Other Options:

• Mister Paradise

• Broken Shaker 

• The Campbell

• Local speakeasies

Where to Stay 

  It should come as no surprise that New York, hosting an average of 60 million tourists per year, maintains a wide variety of accommodation options at many different price points. Of course, much of what dictates the price is the locations, with space at a premium in the city. However, there are also a variety of options to suit particular interests and passions during your stay in the big apple. Below are some of my favorite hospitality offerings in the city at several price points.

Citizen M (Bowery)

  Citizen M has to be one of the most unique hospitality experiences I have ever had. With a full self-check-in, and completely technologically integrated rooms, it certainly does require a particular taste to enjoy it but I promise you it is worth it. This location is perfectly situated a block away from the SoHo shops and provides some great Manhattan skyline views.

Personal Tip: Make full use of the technology in your room, as well as the rooftop and lounge facilities

Website: Citizen M

Public Hotel

  Ian Schrager sure knows what he is doing when it comes to boutique accommodation, and this NYC project is without a doubt a testament to his eye. Public Hotel is without a doubt one of my favorite hotels in the world. The attention to detail is infused in every parameter of this space, from the lobby to the infamous escalators and the rooftop bar. I spent a few nights in the penthouse, and a few in a standard room to compare and both experiences were excellent, especially for the price points they are at. I can’t say enough good things about Public, do yourself a favor and book in here at least once on your trip.

Personal Tip: Be sure to make use of the lower level restaurant & lounge area, and have a drink up at the swanky modern rooftop bar

Website: Public

1 Hotel (Brooklyn Bridge)

  1 Hotel is another incredibly unique offering in the luxury ecosystem of New York City. It was unlike any other hotel I’ve experienced (with a primary emphasis on nature and environmental wellbeing), and I would absolutely stay here again. Industrial chic rooms are adorned with smart TVs, Nespresso machines, yoga mats, and lounge areas. The showers and toiletries are incredible as well as the filtered water station right in your room. The house car is a Tesla model x which can provide you with rides into the city, and the rooftop bar has one of the best Manhattan skyline views in all of Brooklyn.

Personal Tip: Upgrade to the bridge facing view for a real treat when you get back to your room at night

Website: 1 Hotels

Made Hotel

  This hip boho-chic hotel in the trendy NoMad district provides some great options for central accommodation in style. Rooms with floor to ceiling windows, and contemporary furnishing complimenting the industrial-chic rooms, with a great lounge, coffee shop & restaurant in the main entrance. I think the prices here a bit high for what you get, so if you like the look of it hold out for a deal and it is definitely worth trying.

Personal Tip: The wall rails make for great fixtures to pick out your outfit for the night/next day

Website: Made

Mandarin Oriental

  As a continuation of the well respected MO brand, the New York location does not fail to live up to its name. Adorned with luxurious details, sporting one of the best views of Central Park that you could ever find; MO NYC is a pillar of contemporary luxury in the heart of the city.

Personal Tip: Take advantage of the offerings at the bar overlooking the park

Website: Mandarin Oriental

Other Options:

• Freehand

• Ace

• Conrad Hotel Midtown

• Standard

• Edition 

• 11 Howard
  

What to Do

Walking Tours (Self Guided or with Company)

  New York City is remarkably walkable, and this is an essential trait of the city that all locals take full advantage of when weather permits. While the transit system is notable, and there are many ways to get around by car in the 5 boroughs, New York City is often referred to as the most walkable large city in the US. Some of the best neighborhoods to focus on are Little Italy, Flatiron District, Upper Manhattan, Bowery, SoHo, and Dumbo (Brooklyn). With a wide array of parks (Central Park, Washington Square Park being notable ones), there is an incredible amount of green space for a city of this size. Another must for any first time visitor to NYC is to walk the full length of the Brooklyn bridge (I recommend walking from Manhattan side into Brooklyn to get dinner by the water with skyline views). When you experience some of these walks it will come as no surprise that New Yorkers walk an average of 5 miles a day, all year round. So get your sneakers on, and enjoy walking the various neighborhoods of New York to help burn off the amazing food that you will surely be indulging in later that day!

Theatre/Comedy 

The Comedy Cellar

  What is more classic NYC than an evening at a comedy show? Visit this iconic spot for a unique experience.

Museums

MoMA

  This is a must-visit on anyone’s first trip to New York. The Museum of Modern Art showcases the most relevant contemporary art exhibits in the city and is identified as one of the largest and most influential museums of modern art in the world. It is an unforgettable experience that you should not pass up on your trip. 

MET

  The Metropolitan Museum of Art is the largest art museum in the united states, and also the third most visited in the world. Housing a range of periods and styles, it is worth checking what current exhibits are on prior to visiting. That being said, for the uninitiated, it is an absolute essential on your trip to New York.

Other Options:

• Whitney

• Museum of Natural History

• Guggenheim 

Sightseeing

Top of the Rock 

  No matter how many times I go up, I never get tired of this view. An iconic view of New York with countless photography opportunities, this is a tried and true classic. 

Central Park 

  No trip to New York is complete without a visit to Central Park. Equally beautiful in all seasons, this massive park spans a huge region of Manhattan and offers a wide array of experiences for visitors. 

Flatiron Building

  One of my favorite buildings in NYC to photograph, this is one of the first places I go whenever I arrive. It instantly reminds me where I am, and is a fixture of NYC architecture. 

Other Options: 

• Washington Square Park 

• Chinatown 

• Times Square 

• Battery Park 

• One World Trade Center 

• Rockefeller 

• Grand Central 

Shopping 

  Home to some of the best shopping in the US, New York City has long been heralded as a fashion Mecca on an international level. NYC is known to have a major influence on global fashion trends and is the host to numerous flagship fashion houses. With an array of styles, from contemporary luxury to streetwear and a thriving vintage scene; whatever your style is you are sure to find some wardrobe additions during your stay in New York (be sure to leave room in your suitcases for this). Below is a list of what I believe are some of the most unique offerings for fashion in NYC that are hard to find elsewhere. 

Hint: a huge majority of NYC fashion is centralized in SoHo, and as such you can find most of what you may be curious about by spending an afternoon (or two) wandering these streets. 

Stores

Supreme 

  Not much needs to be said here, this is a streetwear staple and considered by many to be the greatest NYC streetwear brand to ever exist. Be prepared for lines on drop days.

Sak’s on Fifth Avenue 

  Another staple in the New York fashion scene is the iconic Sak’s. Founded in 1867, this department store has essentially something for everybody. 

Dover Street Market 

  Building primarily on the concept of London’s Kensington Market, originating from the UK; Dover Street Market is a high-end purveyor of high fashion products in a unique space. Check the brand list and pick up some harder to find garments here. 

Kith NYC

  Now a pillar in the NYC streetwear scene, Kith completely shook the game when Ronnie Fieg started the store in 2011. This fully immersive retail experience is a must when visiting New York as it goes so much beyond the high fashion designers stocked here. The house brand is cozy and well designed/produced, while the layout is astonishing and the infamous Kith Treats leave your mouth watering. You can’t visit NYC and not make a trip here.

Stadium Goods

  Housed in a minimalist space, Stadium Goods is one of the most premier stops in the world for rare and limited edition sneakers. If you are a sneakerhead, then you have to make a stop here. 

Palace

  Popular London based streetwear and skateboard brand that took off in NYC with youth. The recognizable triangular logo can be found printed on many shirts and is worth stopping at if this is your style. 

Round Two NYC

  One of the things that NYC is best known for is its vintage shopping. Round Two will satisfy that itch in the best way possible; serving up some of the best vintage and consignment finds in the city. You hardly need to search here, as all the stock is just amazing.

Noah 

  Founded by ex Supreme designer, Brendon Babenzien, this NYC streetwear skate-inspired outpost is a must-visit. With a range of high-quality staples that anyone could pull off, there’s no reason not to check it out.

Stussy

  While Stussy may be an iconic California brand, that didn’t stop its uptake in New York. A timeless classic in the skate scene, this is one of the oldest and most revered streetwear brands in the game. 

Aime Leon Dore

  One of my favorite NYC brands, ALD was founded in Queens and captures the culture of New York youth while mixing in luxe elements. With constantly innovative collaborations, unique color palettes, and timeless silhouettes it is no surprise that ALD rose to fame so quickly and continue to dominate at their Mulberry flagship location.

Chrome Hearts

  Originally a West coast brand, Chrome Hearts is well received on the streets of New York. Specializing in rockstar style silver jewelry, they have instantly recognizable clothing and other accessories for purchase. Having developed an almost cult following in recent years, this is worth stopping in if you are a fan of this brand which is so difficult to find in many other countries. 

Flight Club

  Another shop for the sneakerheads, Flight Club is a one-stop-shop for those looking for a new pair of sneakers. 

Acne

  The SoHo location of this minimalist Swedish brand is well known in New York for its unique facade adorned with the brands’ typeface on all windows. Well respected for their denim, tailoring, and unique read to wear designs, Acne Studios deserves a visit while strolling around SoHo. 

Alexander Wang

  One of the most influential fashion figures of all time,  Alexander Wang’s SoHo location deserves a visit from anyone proclaiming to have an interest in the industry. 

A.P.C

  This Parisian brand has grown a cult-like following for its raw indigo denim and overall aesthetic. Frequently doing events and hosting speakers at their instantly recognizable blue SoHo location, this is a great spot to get some high-quality pieces that will look as great on the streets of Paris as they do in New York. 

Prada

  While Prada is hardly an NYC brand, this SoHo location is particularly special. Sorting a massive skateboard ramp in the middle of the storefront, which transforms into a runway for events; this converted museum houses all of their women’s garments in a supposed maze of design on the lower level. Come for the architectural and design treats, stay for the luxury Milanese tailoring. 

Le Labo

  With their iconic Santal 33, Le Labo skyrocketed to fame and cemented themselves as one of the best perfume brands on the planet. Founded in New York, with locations around the world now, this is without a doubt one of the best places you could shop for a new fragrance if you are in the market for one. As we move into the warmer months, I recommend the light Bergamote 22. 

Tiffany & Co

  Quite possibly the most iconic New York brand on this list, Tiffany & Co represents the pinnacle of American luxury and fine jewelry. A highly coveted brand, arguably one of the world’s iconic, Tiffany is now a global design house at the forefront of innovative jewelry design. 

Reformation 

  This is a mention for the ladies. Reformation is one of my favorite brands in womenswear, with flattering unique designs and excellent sustainability practices; I’m always sure to stop by here for gifts when I’m in New York. 

Schott

  Bringing out a different side of New York, Schott is well respected for producing some of the best motorcycle gear and leather goods around. With full leather manufacturing done still in the United States, Schott’s dedication to quality stands through in all of their pieces. If simplicity and durability are what you are after, this is a great stop. 

Other Options 

• Rag & Bone 

• Opening Ceremony 

• J Crew 

• Nieman Marcus

What to Photograph 

  New York is photography heaven for those that love urban environments. From the deeply entrenched culture of Brooklyn to the hustle of Manhattan, and the nature in the parks; there is no shortage of photography and videography opportunities in NYC. One could spend a lifetime (as many do) photographing and documenting the people and changes of New York and still be left yearning for more time. As such, on your first trip here you should have absolutely no issue getting the shots that you are hoping to get as every nook and cranny of this city manages to be photogenic. 

While there are many focuses you could have on your trip, here are a few key elements that I like to focus on when creating client or personal content in New York. 

1. The Hectic Manhattan Streets

Manhattan, in the financial district, has set the scene for countless movies and shows for good reason. From the businessmen rushing between meetings to the skyscrapers and street vendors, there is no shortage of life and action in these streets. This makes for a lot of opportunities to capture interesting street scenes in this style.

2. Focus on cabs

  The yellow cab is one of the most iconic facets of New York. Trying to find unique ways to include these cabs in your imagery can instantly transport your viewer to the streets of New York. 

3. Street Photography 

  With a rich history of street photography, New York is one of the world’s greatest cities if you are looking to capture the life of the people around you. Finding unique ways of showcasing emotion, and trials and tribulations of New Yorkers and the stories they may hold is all part of the fun of attempting street photography in New York. 

4. Architecture (old and new)

  NYC boasts an impressive amount of beautiful architecture, from St Patrick’s cathedral to the contemporary Oculus and it all deserves to be captured. Grab your wide-angle or your telephoto for those detail shots and hit the streets!

5. Skyline Views

  With one of the world’s most iconic skylines, you can never find enough ways to capture the sun setting or rising over New York. Whether you find yourself at a beach in Brooklyn, in the middle of Manhattan, on a ferry or on a helicopter; there are countless ways to capture the beauty of the New York skyline.

6. Iconic Dumbo 

  They say cliches are cliche for a reason, right? Well in the case of Dumbo in Brooklyn, this is definitely the case. While it is often a tourist trap and quite busy, this is still one of my favorite spots in New York to photograph.

Thanks for checking out my guide to NYC, this is just a start of what you can do and see in this city! Feel free to reach out to me if you have any questions.

Guide to Marrakech

“To visit Morocco is still like turning the pages of some illuminated Persian manuscript all embroidered with bright shapes and subtle lines” - Edith Wharton 

City: Marrakech

Country: Morocco

Population: 36,471,769

Language: Berber and Arabic (French is a secondary language)

Currency: Moroccan Dirham 

  The North African kingdom of Morocco is unlike any other place on earth, carrying a unique charm that allures the visitor and creates enduring lifelong memories. An eclectic nation, merging and mingling the influences of its African, Middle Eastern, and European counterparts; its deeply rooted history (dating back as far as the native Berber people of the 6th Century BCE) makes it a remarkable experience no matter what your interest may be. 

  Nicknamed the “jewel of the south”, Marrakech itself stands out amongst the wide array of sights in Morocco. A city bursting at the seams with creativity and history, home throughout time to countless writers, artists, and creatives; the streets and bazaars spill over with artistry in the form of cuisine, crafts, architecture, and fine art. Existing both at once in a place steeped in historical wonder, and contemporary modernity; the city seems to operate at its own place in time seamlessly combining centuries-old mosques or markets, with avant-garde concept stores and art galleries. A long creative hub and refuge for wanderers, Marrakech finds a marriage between conventional Moroccan culture and hospitality, modern luxury, with an element of bohemian edge to tie it all together. Inside the cobblestoned streets of this centuries-old trading hub lays a cultural experience unlike any other, where creative ideas thrive and a buzz of entrepreneurialism charges the air with an intoxicating essence. Though Marrakech can be a daunting assault on the senses, from the snake charmers of the square to the merchants of the Souks and scents of the markets, if you are able to find moments of peace in Marrakech, you may find yourself transported to the realm that countless travelers and creatives have found before you; a place where the true beauty of Marrakech can be observed.

  The city itself, as far as tourists are typically concerned, can be divided into two primary areas. The “old” Marrakech, which is the walled section of the Medina, and the “Ville Nouvelle”; also known as Gueliz. Below you will find a selection of my top tips for accommodation, food, and activities to choose from during your stay in the jewel of the south. 

Where to Eat

There is no shortage of unforgettable dining experiences in Marrakech, so this list will only scratch the surface of this varied culinary hub. From upscale experiences to fresh market food and local cuisines, Marrakech ensures that all visitors will never be without a good meal. The recommendations below are those that I personally experienced. 

Nomad

This contemporary take on modern Moroccan cuisine, founded by Kamal Laftimi and Sebastian de Gzell, can be found off the famed Rahba Lakdima spice square. With intimate dining rooms and two levels of terraces, it makes for a wonderful end to a day of exploring the markets. The menu is local with a Western twist on many traditional Moroccan dishes, such as the classic Tagine. 

Recommended Dishes: Roasted Cauliflower & Nomad Couscous

Personal Tip: Book in advance to secure a terrace spot, allowing for panoramic views of the Medina and the Atlas Mountains

Good For: Lunch or dinner

Website: Nomad Marrakech

Le Jardin

Another brilliant creation of Kamal Laftimi, Le Jardin is an oasis amongst the medina. Set inside a tranquil lush garden that surrounds visitors as they dine on the contemporary Moroccan dishes, its boho-chic courtyard is a welcome respite from the bustle of the souks. 

Recommended Dishes: Patatas Bravas w harissa aioli & kefta tagine

Personal Tip: Service errs on the slower side so enjoy your time here, and order a juice while you wait for your entree

Good For: Lunch / mid-day pick me up

Website: Le Jardin Marrakech

Mes’Lalla/Ling Ling at Mandarin Oriental 

Mandarin Oriental boasts an impressive number of world-class restaurants directly on-site in Marrakech, and the offerings at Mes’Lalla are worth the visit. Bringing together an array of traditional Moroccan dishes, Mes’Lalla blends Michelin star French technique and sophisticated North African flavors to provide a unique gastronomic experience. 

Recommended Dishes: Marocain selection from Dégustation menu

Personal Tip: Book a table on the outside patio, where you can enjoy your meal with views of the expansive MO property and the far-reaching Atlas Mountains. Afterward, go for cocktails at the legendary Ling Ling right next door. 

Good For: Intimate and upscale dinner experience

Website: Mes’Lalla

Terrasse Des épices

Located in the heart of the Medina, Terrace Des Epices is known for its atmosphere and warm and welcoming dishes. 

Recommended Dishes: Moroccan salad assortment

Personal Tip: Tagine is a specialty here, and is combined well with their expansive Moroccan wine list

Good For: Lunch and dinner

Website: Terrasse Des Epices

“Other Recommendations: Throughout the Medina, you will find various vendors offering local dishes. Look for one with a lunch line of locals, and you can safely visit knowing that it will be a delicious and authentic experience.  ”

Cafes:

Cafe Atay 

This small cafe is tucked away in the narrow streets of the Medina, near Koutoubia mosque, but boasts hard to beat rooftop terrace views. 

Personal Tip: Go up to the 2nd or 3rd level of the terrace to land a striking view of the Koutoubia mosque, a historical landmark of the city.

Good For: A break from the Medina for orange juice, coffee, and snacks

Cafe Le Studio

Set inside the legendary studio KO designed Museum Yves Saint Laurent, modernist architecture wonderfully marries the traditional Moroccan stonework. The interiors are inspired by Mr. Saint Laurent’s Paris studio, with a Moroccan French fusion menu to boast. 

Good For: a break during an afternoon exploring the museum and gardens

Max and Jan Cafe

Tucked away in the medina, Max and Jan is an experience unto itself. A concept store among the likes of Merci (Paris) and Corso Como (Milan), this is a must-see for creative visitors to Marrakech. Housing everything from ethnic chic Moroccan fashion, to a well-curated selection of interior design pieces; the cafe is unsurprisingly equally impressive. 

Personal Tip: Look for unique gifts here if you do not feel like haggling in the Medina 

Good For: coffee break and snacks

Where to Stay 

Marrakech boasts an impressive array of accommodation options, from modern luxury to traditional options known as riads. Both offer their various advantages depending on what you are seeking. Below is the places that I personally stayed at, followed by a list of places that have an equally keen eye for service and design. 

Riad Demeures D’Orient 

Riad Demeures D’Orient is a luxurious 5-star riad in the Kasbah district of the Medina. The impeccable attention to detail and service encompasses the entirety of the property, from the rooftop terrace to the individually unique suite offerings. Boasting one of the most beautiful pools in Marrakech, it is the perfect place to rest while taking in the sights and sounds of old Marrakech. 

Personal Tip: Enjoy an evening sipping cocktails by the heated pool after a day of exploring to recharge for the next morning’s activities 

Website: Demeures D’Orient

Ksar Kasbah 

A contemporary boutique take on the traditional Moroccan riad accommodation, this is an excellent option if you wish to stay within the confines of the Medina. The pool and boho decor add to the character of the colorful rooms and panoramic rooftop views. The kasbah offers a traditional spa, and organic bath product by local artisans, as well as an excellent breakfast which you can enjoy on the roof overlooking the city. The smell of fragrant orange blossom fills the riad, and the welcoming staff makes this a particularly special stay. 

Personal Tip: Head up to the rooftop for sunrise and witness the city come to life before enjoying breakfast.

Website: Ksar Kasbah & Spa 

Mandarin Oriental 

I may have saved the best for last on this list, as staying at Mandarin Oriental Marrakech not only stands out as one of the highlights of my Morocco experience but also as one of the most incredible hotels I’ve had the pleasure of experiencing in my life. 

Mandarin Oriental Marrakech is a resort-style property, tucked away from the noise of the Medina on 20 hectares of olive groves and fragrant gardens. This is where Moroccan heritage meets the charm of the Mandarin Oriental luxury hotels. Offering world-class dining, and countless activities to rejuvenate and relax, this location is truly an international gem in the hospitality industry and a gold standard in terms of luxury and service. The architecture and interior design marry both conventional Mandarin Oriental design elements with ethnic Berber/Moroccan highlights to showcase the spirit of the location. Some hotels “get it”, and Mandarin Oriental Marrakech is absolutely one of them.

If the utmost luxury and an unforgettable experience are what you are seeking, Mandarin Oriental offers the ultimate Moroccan escape to immerse yourself in the city of Marrakech. 

Personal Tip: Book the pool villa for a private luxury experience unlike any other. With the master bedroom only steps from a heated jacuzzi that connects to the pool, you could spend days basking in your own personal paradise.

Website: Mandarin Oriental

Other Options:

• La Mamounia

• Royal Mansour

• Amanjena

• Kasbah Bab Ourika

• El Fenn

• Riad Jardin Secret

• BE Marrakech

• L’Hotel Marrakech

What to Do

Spa Treatment 

This is an absolute MUST do experience for any visitor to Marrakech. It is no secret that Morocco maintains a rich heritage of skincare, spa treatments, and wellness offerings. A unique cultural element to Morocco is that these wellness practices are not constrained to the upper class, but rather considered to be an essential and integral part of all individual’s lives. As such, there exists a wide array of options when it comes to selecting your spa treatment(s). Below is my experience at one of the most prominent luxury options, which was truly a once in a lifetime experience. 

The Spa at Royal Mansour 

While this is unequivocally a splurge, I believe it was absolutely worth every penny. From the moment you enter the Royal Mansour property, you are astounded by the expansive gardens and luxurious details that encompass every square inch. Royal Mansour is famously owned by Morocco’s King Mohammed VI, who commissioned over 1,000 artisans to design the most marvelous hotel, with no budget to limit their creative possibilities. 

However, arrival is nothing like the first time you enter the spa grounds; with an all-white, ethereal lounge area that you will be greeted in. A true haven of tranquility and serenity, you are immediately at peace prior to your treatment. The spa is meant to offer a journey like a treatment approach, stretching over three floors to allow the visitor to lose themselves in luxury and relaxation. After enjoying your treatments, you have the option of taking a swim in the spa pool or simply enjoying the tranquility of the private upper lounge beds with terraces overlooking the property gardens. 

Personal Tip: Opt for a traditional Hammam experience with the MarocMaroc offerings, which contain all-natural local ingredients such as rose and argan oil. A signature treatment of the Royal Mansour is the quintessence of well being and will transport you into a complete state of equilibrium. You will never feel more at ease or cleansed than you will after this treatment.

Website: Royal Mansour Spa

Beyond Royal Mansour, the other two popular luxury options exist at Mandarin Oriental and La Mamounia (which boasts one of the most picturesque pools ever). However, many accommodation options in Marrakech offer their own spa treatments, and there are many affordable options to bask in Moroccan wellness practices, such as opting for the local Hammam which will only cost you 10-dirham. 

Wandering the Medina 

To have a true, authentic Marrakech experience, you have no option other than to head into the Medina and spend much of your time there. 

The Medina is the old area of the Marrakech, consisting of a labyrinth of narrow cobblestoned streets, embedded with countless shops, food stands, and cultural attractions. Though at times overwhelming, the Medina tells the story of a thousand years of urban development in Morocco and yields much to be discovered. Throughout you will find fragrant scents, often while hearing Moroccan instruments and afternoon prayer, only before stumbling upon one of many extravagant courtyards or gardens. Every corner of the Medina has a story to tell, as vibrant as the individuals that inhabit it every day. Take your time and hone your skills of observation here, as there is much to be seen and experienced. 

Without a doubt, you will get lost multiple times in the Medina. 

This is completely expected, and while you may be approached by individuals offering the wrong directions; stay confident and you will eventually find your way again. This is all part and parcel of the Medina experience. Once you have your bearings, you can practice your haggling skills in the souks, which are traditional Arab markets. Shopping in the souks is a timeless experience, dating back thousands of years, and an absolutely essential experience while in Marrakech. Don’t make the mistake of agreeing to the initial price offered, start by offering less than 1/2 and work to a reasonable compromise. This is standard practice and even if you walk away, the salesman will often ask you to return to agree to your initial offer. 

While in the medina, make sure you find your way to the following landmarks: 

• Koutoubia Mosque

• Bahia Palace

• Ben Youseff

When the day is done and you have had your heart’s content of Medina wanderings, visit one of the numerous rooftop terraces overlooking the main square of Jemaa el-Fna for sunset and witness the magical sight of the North African sun setting over the market as the city continues to awaken into the night. 

Personal Tip: Download an offline version of google maps, or obtain a physical map from your hotel/riad prior to venturing out if you want to feel extra secure. This will help you to navigate the Medina when you inevitably get lost. 

YSL Museum/Majorelle Gardens 

The prolific designer Yves Saint Laurent, and his partner Pierre Berge called Marrakech a home away from home; a creative retreat where Mr. Saint Laurent would often sketch hundreds of designs before taking them back to his Paris studio to edit in his atelier. Morocco is thought to be the place that fired his creative imagination and inspired his use of color.

As such, it seems quite fitting that the YSL museum was established in 2017 to showcase the works of Mr. Saint Laurent. The design emulates many of the elements Yves utilized in his own work, and the visit should also include a stroll around the Majorelle Gardens that were restored at the time of museum opening. 

Excursions out of Marrakech 

From Marrakech, there is much that can be explored whether that be in the form of day trips or longer excursions out of the city. Popular day-trips include Agafay stone desert, Atlas mountain hikes, and Ouzoud falls. During my stay, I took a brief road trip out to the Merzouga dunes of the Sahara desert; another experience that I highly recommend fitting into your itinerary.

From Marrakech we journeyed East towards the Sahara, stopping at several historical sites along the way. Upon reaching the border of the desert, we rode camels through the Merzouga dunes into the sunset to reach out desert camp for the night. To sleep under the stars, feeling the silence of the desert, and to wake up among the dunes and watch the sun illuminate the landscape around us was a truly magical experience. 

Returning to Marrakech after this excursion really helped to drive home for me just how vast and varied the kingdom of Morocco truly is, culturally and geographically.

What to Photograph 

In many regards, Morocco is quite clearly a photographer’s paradise. From the golden dunes of the Sahara to the bustling city of Marrakech and all of its inhabitants; it offers the photographer many opportunities to capture that decisive moment. 

However, I must note that the attitude surrounding photography in Morocco is particularly difficult to navigate compared to other places I’ve traveled. When walking with your camera, please take caution to be respectful of people’s personal space and ask permission when possible prior to taking a photo. 

Once this is established, here are a few key elements you can focus on for your Marrakech photography. 

1. The Exhilarating Hustle of the Medina

The Medina, as previously noted, is an excellent place for watching life go by. As such, during day or night, you may find yourself inspired to capture the frantic beauty of this area. 

2. Life in the Souks 

The markets offer plenty of photographic opportunities, with shopkeepers proudly displaying their various works; from colorful rugs to ornate jewelry and lanterns. 

3. Architecture at the various Riads/Hotels

The traditional riads typically have a pool in the center of the accommodation, which provides for a plethora of classic Marrakech images. Riad translates to garden, but the king thought it would be fitting for tourists to replace many of the courtyard gardens with pools to cool down, and that was a brilliant marketing decision. Tourists flock to the various riads and hotels for a chance to highlight the unique architecture and tranquil pools.

4. Sunset over Jemaa el-Fna 

This one is an absolutely iconic capture for any photographer visiting Marrakech. It epitomizes “Marrakech” by showcasing both the main square and the Koutoubia mosque. 

Practical advice

Here, I’ll outline some of the more pragmatic tips I have for traveling to Marrakech. 

1. ALWAYS get travel medical insurance. Healthcare in Morocco is generally limited, but you don’t want to be stuck without insurance should something unforeseen happen. I recommend World Nomads and never travel without it.

2. Building on this, be aware of the time of year you are going. Marrakech enjoys a warm climate year-round, but it gets particularly hot from May-August. I traveled there in June, and while it was quite warm; I found it bearable through a few tricks. Making full use of the pools is helpful as this will cool your core temperature down, especially pragmatic before bed. I also traveled with hydration tablets (dissolvable tablets that can be purchased at any outdoor/sports shop), which helped to maximize the hydration during the hot afternoons.

3. Lastly, dressing appropriately will also help in this regard. While Morocco tends to err on the side of conservatism, they also tend to understand that tourists cannot cope with the heat as well as locals who have had years to adapt may be able to. Ideally, you want to remain fairly neutral in your dress, adopting light earthy tones that will not attract too much heat or attention from bystanders. Be respectful of where you are and make an effort to adapt. 

Whether you are taking a break from the heat or relaxing at night, you will likely want something to help you delve deeper into your Marrakech state of mind. Morocco is a literary haven, with many writers finding inspiration here. From prolific writers of Moroccan descent to a deeply entrenched entanglement with the Beatnik writers of the 60s; the roots of literary excellence runs deep in Morocco. While much of the Beatnik history links to Tangier, there are traces of Burroughs, Ginsberg, and Kerouac in Marrakech as well. 

Recommended Reading to Get Inspired: 

• The Sheltering Sky by Paul Bowles

• In Morocco by Edith Wharton

• The Caliph’s House by Tahir Shah

• Lords of the Atlas by Gavin Maxwell

• Naked Lunch by William S. Boroughs (while not set in Morocco, it was written in the port of Tangier)

  Marrakech can be a daunting experience for the first time visitor, but I hope that this guide helps you to feel confident in planning your trip. In spite of the challenges it offers, Marrakech undoubtedly stands out as one of my favorite cities that I’ve ever traveled to. If you have any further questions, I’m more than happy to help.